Propaganda Research Paper Example | Topics and Well Written Essays - 1500 words

Propaganda - Research Paper utilizationMore importantly, it is an indication of the distrust of mainstream media sources and the information (misinformation) being generated by them. This viewpoint is reflected in other coeval scholarship on the subject. Prominent among them is Nicholas OShaughnessys locomote, which has spawned a new discipline in complaisant sciences that of policy-making Marketing. In his book titled Politics and Propaganda Weapons of Mass Seduction, the author deciphers the real meaning and agendum behind policy-making rhetoric and posturing. By studying extensively the media coverage of Iraq war and drawing worthy examples from it to support his claims, Shaughnessy illustrates how obfuscation of fact and propagation of myth be essential techniques of political marketers. And through this technique, propagandists are able to maintain the appeal of disinformation even when genuine sources of information are available in the digital medium. (Shaughnessy, 2 005) Despite awareness created by scholars such as Shaughnessy, public expressions of disagreement and distrust only taradiddle for a politically aware minority while the large majority of the population is subject to judicature propaganda, orchestrated and implemented by major media institutions. Indeed, the ruthlessness and brazenness with which the Bush Administration went about achieving its strategic goals can be learnt from the following quote The issue of whether the Pentagon was waging an orchestrated national propaganda campaign was first openly acknowledged in the fall of 2002. Donald Rumsfeld was asked whether the Pentagon was engaged in propagandizing through the Defense Departments Office of Strategic settle (strategic influence is military jargon for propaganda). Military officials said they might release false news stories to the irrelevant press, but they had to retract that when news organizations expressed concern that the bogus stories could be picked up in t he domestic press. Mocking concerns about propaganda blowback, Rumsfeld informed the media on November 18, 2002, that he would eliminate the program in name only. (Goodman & Goodman, 2004, p.253) wiz might wonder why such a nexus between apparently two contrastive kinds of institutions should exist and what benefits would its leaders attain in the process. There are a handful of sociological and political economic theories of news production that attempt to answer this most pressing question of modern pop societies. One of the major contributions to the subject of government-media propaganda is made by Noam Chomsky and Edward Herman. Their seminal work titled Manufacturing Consent The Political Economy of Mass Media is perhaps the most illuminating work on this subject, alongside Ben H. Bagdikians another path-breaking work Media Monopoly. In Manufacturing Consent, Chomsky and Herman layout a template for how propaganda works. This they called the Propaganda Model. In it they ide ntify a set of five key factors that founder to the functioning of propaganda machinery. These are 1. Ownership of the medium 2. Mediums funding sources 3. Sourcing 4. Flak and 5. Anti-Communist Ideology. (Mcchesney, 1989, p.36) It should be remembered that during the time of the books publication, Soviet merger was still in existence and Anti-Communist ideology comprised the dominant American foreign policy paradigm. In the scene of the