Target Population Essay Example for Free

Target Population Essay My Target population will vary from area to area, different people live in different areas. Some areas people of higher status and class will want high quality goods. Other areas rent could be lower so this could effect my choice of location as well. Also the time of year could effect my target population, during the summer there would be more tourists than locals, and not many people like to go out to dine during the winter. The style of the restaurant will affect the target population, how I decorate the restaurant, the choice of colours and sorts of music as well. The choice of advertising will attract different sorts of target population, if I advertised in a higher class magazine or paper, I would get customers with a higher status. If I advertised in a teen magazine I would expect teenagers to come to my restaurant. Advertising on the city radio could attract local business men or commuters to the restaurant. Also allowing people to make party bookings or reservations will help attract a wealthier target market, if they want to book the whole restaurant. To attract a good target population I may decide to set lowest possible prices for my first menu, this will capture customers. Then I could raises prices and add new meals to a next menu. To really find my target population I have decided to draw up a questionaire and ask a few members of the public to fill it out to find out what they are interested in. The Business And The Product I have chosen to start a chinese themed restaurant and I will be selling both vegatarian dishes and meat dishes. I have considered starting the business near central London, therefore aiming mostly for tourists as customers. The rent in the area is quite high so I have decided to hire just enough staff to cover floors. Staff will be trained internally by a manager, this will set high standards and will save money, also staff will learn skills they need not irrelavant skills. I will have to ask a friend to design a high class menu, asking a friend to design the menu will save some money. I will decorate the restaurant depending on my questionaire results, but if I was aiming for a higher class and tourists I would use simple decoratives, at the same time different and unique. Pricing will differ from meal to meal, and also on demand and ingredients used. Location To find a suitable place to locate my restaurant I will need to look around certain areas for cheap affordable places. The place will need to be easy to find and have easy access. I may need to look for areas new famous landmarks or sites, to attract tourists. Also location will effect availability of labour and how much salary will be. If located in a wealthy area salary will be higher. Promotion Advertising Well, I have decided to advertise in a local specialist magazine, and local paper. I chose these because they will allow me to include some information about the restaurant where as, if I was to advertise on radio not many words can be fitted in and it isnt visual. I need visual advertising so I could include a Map so customers can cut ths out and keep it so they know where to locate my restaurant. If I have the money I considered renting a billboard or producing posters to put up in the local area. This will attract a larger audience if placed by busy roads or streets and I could also include a map, but they can not cut it out and refer to it. Sales Promotion I could have special lunch offers, or issue vouchers for the next time a customer visits they could get money off. I could also offer free dishes to promote new additions to the menu. This sort of promotion could make customers want to come back since they know they are getting money off, or they might come back to try out new additions to the menu. Also this helps promote new additions to the menu so customers may want to order them next time. Direct Marketing I am also going to post menus of the restaurant to local residences alerting them a restaurant is near by. This will include a map, a telephone number incase people might consider ordering a takeaway. This sort of marketing is quite effective and could draw alot of customers to my restaurant. Public Relations I could invite people from local papers and local magazines to taste my meals, asking them to write a review about the restaurant. If the public was to read about the reviews and the reviews are good people might come just to see if the crittics are right. This is quite effective but can also have disadvantages, if the food is not too good crittics will write bad things about the restaurant.

Opposing School Uniforms Essay -- essays research papers

School Uniforms In 1993, Will Rogers Middle School in California’s Long Beach County School District began discussing the idea of a school-wide uniform policy. That fall, Will Rogers became the first school in Long Beach County to have a mandatory uniform policy. Other schools in the district soon followed drawing national attention, including a personal visit from then President Clinton. Recent memories of school shootings around the nation caused President Clinton to urge other school districts to move to uniforms in his 1996 State of the Union Address. This started a seemingly endless debate over school uniforms in public schools. In order to be legal, every uniform policy has to have an option to not participate. Students that â€Å"opt-out† attend other schools that do not have uniform policies. Most Republicans and the more moderate Democrats are in favor of uniforms while the more liberal Democrats oppose them. People in favor of uniforms support them for several reasons cited in a US Government manual on school uniforms: †¢ decrease in violence and theft—even life threatening situations—among students over designer clothing or expensive sneakers, †¢ prevention of gang members wearing gang colors and insignias at school, †¢ instilling students with discipline, †¢ helping parents and students resist peer pressure to buy expensive clothing, †¢ helping students concentrate on their school work, and helping school officials to recognize intruders who come to the school. (â€Å"Manual† par. 2) People against uniforms oppose them for several reasons: uniforms violate the first amendment right to freedom of expression, the claims of the supporters are not true, and problems in the schools are much bigger than a little ans... ...lace, I think a big part of the improvement in statistics was due to the implementation of uniforms. While a strict dress code, or uniforms, would probably improve the statistics, it is not the best option. I think the best option is a mandatory identification badge. Students would be required to wear a visible photo I.D. at all times when on campus. One school I visited had badges worn on a necklace. This policy has a few of the benefits of uniforms, like intruders being easily recognizable, but it does not impose on the student. This is a very realistic option. A great deal of employers require their employees to wear name badges while they are on the job (Nurses, Factory workers, etc.). Most employers do not specify a uniform to be worn. Uniforms are not the one-word answer to today’s problems, but uniforms and/or ID badges could be used as part of the solution

Amazon: the Brink of Bankruptcy

Since its incorporation in 1994, Amazon’s business model had expanded from offering a simple internet marketplace for books to providing web services to online retailers, storage solutions and a dramatically expanded product line. Nevertheless, despite massive sales the company failed to produce a profit for shareholders and Amazon was on the brink of bankruptcy at the beginning of 2001. If I were a shareholder who received the company’s 2000 annual report, I would have strongly agreed with CEO Jeff Bezos that the company must achieve profitability by year-end 2001. I would recommend that the company accomplish this by cutting costs related to fulfillment and inventory and by increasing revenue by capitalizing on the previous year’s investments in infrastructure. While many expenditures in 2000 were related to Amazon’s efforts to implement its strategy for growth, operating costs had also increased. Amazon’s fulfillment costs were 11 percent of sales in 1997 and 1998, ballooned to 14 percent in 1999, and further increased to 15 percent in 2000. Because e-Commerce was still new and just beginning to establish customer trust, it’s critical that these costs be reduced without negatively impacting quality, speed of delivery or customer service. Because of Amazon’s large scale and repeatable processes, I would recommend a continuous improvement strategy such as lean Six Sigma. Another area of operational cash drain is inventory. After adding multiple new product lines and distribution centers in 2000, inventory management became a challenge for Amazon. In 1999, inventory turnover was 20% that of competitor Barnes and Noble and contributed to negative cash flow in 2000. Amazon would be well advised to use IT technology such as an advanced ERP to better estimate the inventory needed to meet demand without overstocking. In addition to cutting costs, Amazon must increase revenue. While it may be tempting to suggest the company completely abandon some of its less profitable products and international endeavors, I think this would be poor advice. Many of these areas have just been developed and hold potential for future profits in the wake of the past year’s investment. Instead, I propose Amazon focus on their efforts to leverage existing infrastructure. For less profitable verticals such as consumer electronics and home and garden, the company should reproduce the Toys r Us model and partner with established, brick and mortar organizations that can benefit by exploiting Amazon’s ability to handle high volumes while reducing their risks of taking operations online. In return, these companies offer Amazon a stability that other online retailers of the dot-com era lack. It would be critical that Amazon implement these recommendations immediately in order to become profitable in 2001. Amazon. om must prove to Wall Street and investors that it is capable of generating a profit. Through 2000, much of Amazon’s growth was funded by investors and the debt market. The environment generated by the dot-com crash and Amazon’s plummeting credit rating will significantly limit access to new capital. Since the company will almost certainly have to dip into existing cash reserves in the first quarter of 2001 to pay suppliers for 2000 Q4 inventory among other obligations, Amazon must begin replenishing cash reserves through its operations in the next four quarters.

Life Changing Events Can Change A Person s Viewpoint

Crash Movie Essay Gunreet Basra Life changing events can change a person’s viewpoint. In the movie Crash directed by Paul Haggis, the characters are faced with life-altering situations, which ended up changing their perspective. First off LAPD Office John Ryan, who is viewed to have a bias against African-Americans, willingly risked his life for an African-American woman. Furthermore, Farhad a Persian shopkeeper, decided to react toward a devastating event, with anger, without realization of the consequences. Also Anthony, an African-American thief, chooses to save the lives of several Cambodian people. All three characters face life impacting events, which causes them to change their outlook on life. Initially, Officer John Ryan is portrayed as a racist cop, with a prejudice against African-Americans. However, when he is placed in a life or death situation, he chooses to risk his life to save an African-American woman.Officer John Ryan’s negative attitude is due to a difficult matter he faces at home. He projects his anger by abusing his power at work. For example, Officer John Ryan unnecessarily decides to stop an African-American couple, abusing his authority. He violates the couple, by sexually abusing Christine, the wife of T.V director Cameron Thayer. His decision to take these actions was due to the argument he had prior with a presumed African-American woman, about the issues he had at home. HisShow MoreRelatedAnalysis Of The Metamorphosis Essay1390 Words   |  6 Pagesthat a person is denied their own personal opinions, characteristics, or dreams, in favor of another person overriding them in favor of their own or for none. Deprivation of these things separates an individual from the fact that there is a person that is being dealt with in a given situation. This dehumanization can take place for a variety of reasons, ranging from self-loathing and an unfulfilling existence to an attempt to distance oneself from an undesirable event or occurrence. It can also rangeRead MoreCrime Is A Social Construction1083 Words   |  5 PagesIn this essay I will be discussing Christie’s (2004) viewpoint that crime is a social construction, drawing viewpoints from Henry (2001), Walklate (2007), and Cohen (1972). Firstly, it is important to address the construction of the dictionary definition of crime and then to delve further into the changing nature of crime itself, also reflecting on crime within certain contexts. This will happen by looking at the current definition of crime and cross-examining it with Christie’s theoretical perspectiveRead MorePoint Of View In Persepolis By Marjane Satrapi1498 Words   |  6 Pageswriting can be is p oint of view, which can determine what the reader knows and understands, and how the information given is interpreted. 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Or maybe the time your older sister got married in a beautiful ceremony. To most people, those memories are striking. The details remain clear in their minds. You’ll remember how nervous you felt at the prospect of a toast, the feel ofRead MoreCorrupt School System Essay1498 Words   |  6 PagesThe school system of America needs to change in order for it to stay as one of the most successful, powerful countries in the world. The first reason why our school system needs to change in order for the U.S. to stay successful is because everything else in our country in the past 150 years, like technology, laws, transportation, language, literature and much more has evolved. If everything else has changed, then why hasn’t our school system? All the changes that were made since America was first